Tim Matthews had a hard time finding a group of men that he felt were consciously creating life on their own terms and designing a life that works for them. Instead, he felt surrounded by the messaging that men need to hustle, grind, and sacrifice in order to experience success. Although Tim went down that path for a while, he quickly discovered that it wasn’t working for him, and wasn’t working for many men he came across. So, he decided to create this group of men himself, but he didn’t want to limit it to men in the UK. He wanted to open it up to all men who were interested in living a more powerful life.